Social Media .
HOTEL HAYA
Hotel Haya, located in Tampa’s historic Ybor City, offers a boutique hotel experience with a modern twist, blending Mediterranean-inspired design with a focus on curated art and craft cocktails.
For Hotel Haya, I managed their social media presence by curating a dynamic and engaging feed that reflected the hotel's unique atmosphere. I coordinated photoshoots, sourced influencers and content creators, and created visually appealing graphics and compelling copy to elevate their brand. This approach helped increase engagement and strengthen their online presence.
HAWTHORN BAKERY
The Hawthorn Bakery, located in Tallahassee, specializes in artisan, naturally leavened bread, sourcing fresh ingredients from local farms to craft their delicious offerings. Their focus on southern savory baking has established them as a local favorite for breakfast, lunch, and bakery items.
At The Hawthorn Bakery, I managed their social media by scheduling and curating content, developing a strategic approach, and creating engaging graphics. I also interacted with followers by responding to messages and comments, fostering a sense of community and maintaining strong relationships with their audience. My efforts helped elevate the bakery's online presence and increase customer engagement.
OLOGY BREWING
Ology Brewing is a well-established, regional craft brewery with a strong presence across Tallahassee and surrounding areas. Known for its unique, small-batch beers, Ology has built a loyal following and earned recognition within the local and regional craft beer community.
For Ology Brewing, I managed their social media strategy, creating content that showcased their regional influence and commitment to quality. I coordinated photoshoots, designed graphics, and crafted copy to engage their growing audience, helping maintain a strong online presence and strengthen connections with their community.
Bittersweet jewelry
Bittersweet Jewelry is a jewelry brand known for its handmade, unique pieces designed to make a statement.
For Bittersweet Jewelry, I managed their social media by creating posts, developing engaging content, and designing graphics to enhance their online presence. I also contributed to the creative process by curating playlists and brainstorming new ideas to connect with their audience. Additionally, I assisted with photoshoots, helping to find models and ensure that the brand’s aesthetic was accurately represented in all visual content. This role helped me develop a strong foundation in social media management.
Finnegan’s Wake Irish Pub
Finnegan’s Wake Irish Pub is a cozy neighborhood bar offering a laid-back atmosphere with a menu of craft cocktails, local beers, and comfort food.
For Finn's Pub, I overhauled their social media strategy, curated engaging content, and developed posts that resonated with their audience. I coordinated photoshoots with skilled photographers, and handled all graphic design needs. Additionally, I tracked marketing performance, ensuring social media advertising efforts were aligned with their overall brand goals.
Tampa Surgical Arts
Tampa Surgical Arts is a leading practice specializing in aesthetic procedures, offering services like facial surgery, body contouring, and skin rejuvenation with a focus on personalized treatments.
For Tampa Surgical Arts, I developed tailored social media strategies, curated engaging content, and captured both photos and videos, including reels, that showcased their services. I worked on influencer outreach and partnerships, coordinated event promotions, and assisted in advertising efforts. I also tracked performance through analytics to ensure that our approach was consistently driving engagement and reaching the right audience.
RUBY RIBBON
Ruby Ribbon is a brand focused on providing shapewear and apparel designed for comfort, support, and style. Their product range includes everything from everyday casual wear to elegant pieces for a night out, offering a wide variety of support levels to meet different lifestyle needs.
For Ruby Ribbon, I assisted in managing their social media strategy by curating engaging content that aligned with the brand’s messaging. I sourced influencers and content creators, and contributed to the creation of reels. Additionally, I designed graphics and wrote copy that resonated with their target audience, helping to boost brand visibility and engagement.
BLACK RADISH
Black Radish is a vegetable-focused, shareable dining experience in Tallahassee, offering handmade pastas, natural wines, and creative cocktails in a relaxed, first-come-first-served setting.
For Black Radish, I managed social media by curating content and developing a strategy that highlighted their unique menu and atmosphere. I created engaging graphics for their feed, scheduled posts, and interacted with followers by responding to messages and comments, fostering a vibrant online community. My efforts helped to boost the brand’s presence, showcasing their focus on fresh, seasonal ingredients and craft cocktails.
DUKE’S AND DOTTIE’S
Duke's and Dottie's is a popular bar with locations in Tallahassee and Athens, known for its lively atmosphere and unique cocktails.
For Duke's and Dottie's, I led a complete overhaul of their social media approach, from strategy development to community management. I coordinated photoshoots with top photographers, implemented a growing brand ambassador and influencer partnership program, and handled all graphic design needs. Additionally, I created efficient processes for tracking marketing performance and social media spend, all contributing to a stronger brand presence and more meaningful connections with their audience.